Manifestations of Personal Freedom in Protagonists with Differing Essay

Manifestations of Personal Freedom in Protagonists with Differing Backgrounds - Essay Example On the one hand Jake’s frame of mind and his priorities do not change at all while Nea’s relationship with Sourdi changes but does not end altogether. Jake is portrayed as a typical suburban white teenage boy in the story â€Å"Love in L.A.† and his projection on life and its problems does not change from start to end. In the start Jake â€Å"needed an FM radio in something better than this ’58 Buick he drove† as well as a â€Å"crushed velvet interior with electric controls for the L.A. summer.† After his encounter with Mariana, Jake relapses into his previous train of thought as â€Å"he couldn’t stop the thought about that FM stereo radio and crushed velvet interior and the new car smell that would even make it better.† In contrast Nea can be seen developing new perspectives on the relationship between her sister and herself without changing the basic framework of the relationship. The knife attack on the customer in the rest aurant reflects that Nea was ready to go to any length to protect her sister. Moreover the author reflects on their closeness by commenting that both sisters planned to run away with Sourdi being her legal guardian. However as the story develops, Nea realises that her relationship with Sourdi is coming to â€Å"a fork† and not to â€Å"crossroads† which signifies that their closeness is evaporating. Although this dimension of the relationship modifies but Nea’s protectiveness of her sister does not change at all. In fact Nea goes to great trouble to visit Sourdi’s house â€Å"a good six hours drive† through rain and snow to see if she has been beaten by her husband. Another noticeable difference between Jake and Nea are their reactions to social stimuli. As noted before Jake encounters Mariana and then persists in his frame of mind without modifying his attitude or perspective on life. On the other hand Nea eventually comes to the realisation that she can do little to change the existing circumstances. May Lee Chai signals this behaviour at the end of her chapter â€Å"Saving Sourdi† by commenting that Nea wished she â€Å"was a Naga† who â€Å"would have swallowed the whole world in one gulp† but she realises that she has â€Å"no magic powers†. The contrast between both characters reveals that Jake is hardly prepared to modify his life while Nea is on the track to adulthood and has begun to change her ideas as she encounters new experiences. It can also be reasoned that the actions and reactions of Jake and Nea are a product of their individual backgrounds. Jake has been portrayed as a person with little ambition in life except for changing his car, a â€Å"’58 Buick†. Moreover he is seen turning a car accident into an opportunity to flirt with a Cuban woman which is an indication of his priorities in life. Jake is also portrayed as a young person with little experience in life as h e directly asks Mariana for her phone number right after the accident. His use of informal language with Mariana such as his musing that Mariana should give her number so that he wouldn’t â€Å"have to lay his regular b.s.† on her to get it later shows that his social interaction is largely limited to people his age only. Furthermore Jake does not seem to have either a stable career or a sense of direction for the future. He tells Mariana that he is a singer and then tells her that he acts and has a few movie appearances as a means of

Public Relations and Relationship Marketing Essay

Public Relations and Relationship Marketing - Essay Example For the purpose of this paper the following definitions found in the Dictionary of Marketing Terms (___) will be used: Public Relations: "That form of communication management that seeks to make use of publicity and other non paid forms of promotion and information to influence the feelings, opinions or beliefs about the company, its products or services or about the value of the product or service or the activities of the organization to the buyers, prospects or other stakeholders." Relationship Marketing (RM): "Marketing with the conscious aim to develop and manage long-term and/or trusting relationships with customers, distributors, suppliers or other parties in the marketing environment." In this examination of the effectiveness of PR and RM in successful event promotion the term "Event Management" will be used to describe the work of professionals involved in promoting events. Event Management will be seen in the context of the following definition and diagram created by Julia Silvers (2003): "Event management is an intricate weaving of the process and the scope of management functions. As illustrated below, the functional units (grouped by domain) form the warp fibers-the foundation threads of the fabric of an event. The processes-or weft threads-are interwoven through these foundations for each event, with the evaluation thread from one event forming the research thread for the next event. If you eliminate one of the threads, the fabric of the event is weakened, leaving holes or places where it may unravel." Methodology: Extensive research of the literature as well as a number of Internet Sources have resulted in a decision to examine the professional services of one specific company that specializes in all aspects of event planning. The company philosophy and reports on five events they have successfully coordinated will be examined in relation to how PR and RM have been utilized effectively in each situation. The company selected for this purpose is Fundraising Partners Northwest. Event Promotion and Use of PR/RM - In the description of their services on the company website members of Fundraising Partners Northwest state that "the three critical components for success in any fundraising effort are relationships, an effective case for support and teamwork." The company has an excellent track record with regard to promoting and successfully overseeing events. One of the ways the company utilizes relationship techniques that seems to create a platform for success is to meet with clients to discuss their own unique needs and develop strategies for ongoing "support and teamwork." This use of RM in the initial stages of any work the group does has proven to be effective in the company's management of events and other services. By helping to "clearly articulate" each organization's unique needs Fundraising Partners Northwest is able to prepare strategies for meeting goals by "combining tested practices with original ideas." The attached report on the Symphony of Seafood event that was initiated in 1999 by the company is a good illustration of 'well orchestrated' combined use of Public Relations and Relationship Marketing. In 1999, the Alaska Fisheries Development Foundation, sponsoring organization of the Alaska Symphony of Seafoo