Thursday, January 23, 2020
Managements Achievement Claims Perspective :: essays research papers
Management's Achievement Claims Perspective It is to no one's surprise that Coca-Cola is one of the world's largest companies. Fourteen years ago, Coca-Cola began building credibility to its investors by never over-promising, just consistently hitting long-term growth targets. In Great Britain, Coca-Cola surpassed two leading teas of consumption per capita. People said it would not be possible, but Coke did it. That is just one example. Coca-Cola's management believes in the theory that people need 64 ounces of liquid everyday to survive. Right now, Coke only accounts for an average of less than two of those ounces. They believe that by adding strength to the world's strongest brand, it will help people make Coke a more frequent choice for those 64 ounces. The part of this Annual Report that I personally wanted to attack was the lack of sales in Canada and Coca-Cola's goals in improving them. Being native of Canada and a big Coke fan, I know that Coke has struggled in my homeland for several years. M. Douglas Ivester answered my concern by stating that Coke allowed the retail prices of their products to out pace their value in the eyes of our consumers. Since 1994-1995, Canada's unit per case volume increased 4%. Coke is expecting an even greater increase in 1996 because their Canadian bottler signed with two major grocery retailers. Coca-Cola used Canada as a lesson they can use as a guide worldwide never repeat.      CEO, Robert Goizueta believes that there is no limit to your growth. He will not allow boundaries to be set. It is evident to me that Coke is not setting boundaries considering that they have a bottler in almost every corner of the world. Coke is focused on strengthening world wide markets and creating new ones. In this report, they state how the will improve sales in Nigeria, China, South Africa, and Canada.      Of all the Financial Reports I have read (Anderson Consulting, Home Depot, Green Park, etc.), Coca-Cola is a company in which I believe what the management claims. Coke has a great responsibility of making investors, employees, and consumers happy all over the world. Why would they blow it Coke realigned their management team at the beginning 1996 to more accurately reflect the global nature of their business. That says growth all over it. Comparison to Industry Standards                          Coca-Cola          Industry Standard 1.)     Quick Ratio               .2               .7      This states that Coke through these calculations is not      as liquid as the industry standard. 2.)     Current Ratio               1.0%               1.4% 3.)     Profit Margin               11%               9% 4.)     Return on Equity          55%               9.5%      This is very good percentage, above industry standard. 5.)     Asset Turnover               1.2%               3.6% 6.)     Return on Assets          20%               8.5% 7.)     Debt to Equity               75.3%          66.5%      A little high compared to industry, but still has not      peaked at 100%.
Wednesday, January 15, 2020
Amul Essay 9
CONTENTS 1. Introduction 1. history 2. the three-tier amul model 2. Objectives of Study 3. research Methodology 4. Review of Literature 5. Market Analysis 6. Limitations 7. Conclusion 8. Scope Of Improvement 9. Bibliography 1. INTRODUCTION Amul (AMUL means â€Å"priceless†in Sanskrit. The brand name â€Å"Amul,†from the Sanskrit â€Å"Amoolya,†was suggested by a quality control expert in Anand. ), formed in 1946, is a dairy cooperative in India. It is a brand name managed by an apex cooperative organisation, Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by some 2. million milk producers in Gujarat, India. AMUL is based in Anand, Gujarat and has been an example of a co-operative organization's success in the long term. It is one of the best examples of co-operative achievement in the developing economy. â€Å"Anyone who has seen, the dairy cooperatives in the state of Gujarat, especially the high ly successful one known as AMUL, will naturally wonder what combination of influences and incentives is needed to multiply such a model a thousand times over in developing regions everywhere. † The Amul Pattern has established itself as a uniquely appropriate model for rural development. Amul has spurred the White Revolution of India, which has made India the largest producer of milk and milk products in the world. It is also the world's biggest vegetarian cheese brand . Amul is the largest food brand in India and world's Largest Pouched Milk Brand with an annual turnover of US $1050 million (2006-07). Currently Unions making up GCMMF have 2. 8 million producer members with milk collection average of 10. 16 million litres per day. Besides India, Amul has entered overseas markets such as Mauritius, UAE, USA, Bangladesh, Australia, China, Singapore, Hong Kong and a few South African countries. Its bid to enter Japanese market in 1994 did not succeeded, but now it has fresh plans entering the Japanese markets. Other potential markets being considered include Sri Lanka. Dr Varghese Kurien, former chairman of the GCMMF, is recognised as a key person behind the success of Amul. On 10 Aug 2006 Parthi Bhatol, chairman of the Banaskantha Union, was elected chairman of GCMMF. 1. 1HISTORY The Gujarat Cooperative Milk Marketing Federation Ltd, Anand (GCMMF) is the largest food products marketing organisation of India. It is the apex organization of the Dairy Cooperatives of Gujarat. This State has been a pioneer in organizing dairy cooperatives and our success has not only been emulated in India but serves as a model for rest of the World. Over the last five and a half decades, Dairy Cooperatives in Gujarat have created an economic network that links more than 2. 8 million village milk producers with millions of consumers in India and abroad through a cooperative system that includes 13,141 Village Dairy Cooperative Societies (VDCS) at the village level, affiliated to 13 District Cooperative Milk Producers’ Unions at the District level and GCMMF at the State level. These cooperatives collect on an average 7. 5 million litres of milk per day from their producer members, more than 70% of whom are small, marginal farmers and landless labourers and include a sizeable population of tribal folk and people belonging to the scheduled castes. The turnover of GCMMF (AMUL) during 2008-09 was Rs. 67. 11 billion. It markets the products, produced by the district milk unions in 30 dairy plants, under the renowned AMUL brand name. The combined processing capacity of these plants is 11. 6 million litres per day, with four dairy plants having processing capacity in excess of 1 million Litres per day. The farmers of Gujarat own the largest state of the art dairy plant in Asia – Mother Dairy, Gandhinagar, and Gujarat – which can handle 2. 5 million litres of milk per day and process 100 MTs of milk powder daily. During the last year, 3. 1 billion litres of milk was collected by Member Unions of GCMMF. Huge capacities for milk drying, product manufacture and cattle feed manufacture have been installed. All its products are manufactured under the most hygienic conditions. All dairy plants of the unions are ISO 9001-2000, ISO 22000 and HACCP certified. GCMMF (AMUL)’s Total Quality Management ensures the quality of products right from the starting point (milk producer) through the value chain until it reaches the consumer. Ever since the movement was launched fifty-five years ago, Gujarat’s Dairy Cooperatives have brought about a significant social and economic change to our rural people. The Dairy Cooperatives have helped in ending the exploitation of farmers and demonstrated that when our rural producers benefit, the community and nation benefits as well. The Gujarat Cooperative Milk Marketing Federation Ltd. cannot be viewed simply as a business enterprise. It is an institution created by the milk producers themselves to primarily safeguard their interest economically, socially as well as democratically. Business houses create profit in order to distribute it to the shareholders. In the case of GCMMF the surplus is ploughed back to farmers through the District Unions as well as the village societies. This circulation of capital with value addition within the structure not only benefits the final beneficiary – the farmer – but eventually contributes to the development of the village community. This is the most significant contribution the Amul Model cooperatives have made in building the Nation. . 2the three-tier Amul model The Amul Model is a three-tier cooperative structure. This structure consists of a Dairy Cooperative Society at the village level affiliated to a Milk Union at the District level which in turn is further federated into a Milk Federation at the State level. The above three-tier structure was set-up in ord er to delegate the various functions; milk collection is done at the Village Dairy Society, Milk Procurement & Processing at the District Milk Union and Milk & Milk Products Marketing at the State Milk Federation. This helps in eliminating not only internal competition but also ensuring that economies of scale are achieved. As the above structure was first evolved at Amul in Gujarat and thereafter replicated all over the country under the Operation Flood Programme, it is known as the ‘Amul Model’ or ‘Anand Pattern’ of Dairy Cooperatives. Responsible for Marketing of Milk & Milk Products Responsible for Procurement & Processing of Milk Responsible for Collection of Milk Responsible for Milk Production. Village Dairy Cooperative Society (VDCS) The milk producers of a village, having surplus milk after own consumption, come together and form a Village Dairy Cooperative Society (VDCS). The Village Dairy Cooperative is the primary society under the three-tier structure. It has membership of milk producers of the village and is governed by an elected Management Committee consisting of 9 to 12 elected representatives of the milk producers based on the principle of one member, one vote. The village society further appoints a Secretary (a paid employee and member secretary of the Management Committee) for management of the day-to-day functions. It also employs various people for assisting the Secretary in accomplishing his / her daily duties. The main functions of the VDCS are as follows: ? Collection of surplus milk from the milk producers of the village & payment based on quality & quantity ? Providing support services to the members like Veterinary First Aid, Artificial Insemination services, cattle-feed sales, mineral mixture sales, fodder & fodder seed sales, conducting training on Animal Husbandry & Dairying, etc. ? Selling liquid milk for local consumers of the village ? Supplying milk to the District Milk Union Thus, the VDCS in an independent entity managed locally by the milk producers and assisted by the District Milk Union. District Cooperative Milk Producers’ Union (Milk Union) The Village Societies of a District (ranging from 75 to 1653 per Milk Union in Gujarat) having surplus milk after local sales come together and form a District Milk Union. The Milk Union is the second tier under the three-tier structure. It has membership of Village Dairy Societies of the District and is governed by a Board of Directors consisting of 9 to 18 elected representatives of the Village Societies. The Milk Union further appoints a professional Managing Director (paid employee and member secretary of the Board) for management of the day-to-day functions. It also employs various people for assisting the Managing Director in accomplishing his / her daily duties. The main functions of the Milk Union are as follows: ? Procurement of milk from the Village Dairy Societies of the District. ? Arranging transportation of raw milk from the VDCS to the Milk Union. ? Providing input services to the producers like Veterinary Care, Artificial Insemination services, cattle-feed sales, mineral mixture sales, fodder & fodder seed sales, etc. Conducting training on Cooperative Development, Animal Husbandry & Dairying for milk producers and conducting specialised skill development & Leadership Development training for VDCS staff & Management Committee members. ? Providing management support to the VDCS along with regular supervision of its activities. ? Establish Chilling Centres & Dairy Plants f or processing the milk received from the villages. ? Selling liquid milk & milk products within the District. ? Process milk into various milk & milk products as per the requirement of State Marketing Federation. ? Decide on he prices of milk to be paid to milk producers as well on the prices of support services provided to members. State Cooperative Milk Federation (Federation) The Milk Unions of a State are federated into a State Cooperative Milk Federation. The Federation is the apex tier under the three-tier structure. It has membership of all the cooperative Milk Unions of the State and is governed by a Board of Directors consisting of one elected representative of each Milk Union. The State Federation further appoints a Managing Director (paid employee and member secretary of the Board) for management of the day-to-day functions. It also employs various people for assisting the Managing Director in accomplishing his daily duties. The main functions of the Federation are as follows: 1. Marketing of milk & milk products processed / manufactured by Milk Unions. 2. Establish distribution network for marketing of milk & milk products. 3. Arranging transportation of milk & milk products from the Milk Unions to the market. 4. Creating & maintaining a brand for marketing of milk & milk products (brand building). 5. Providing support services to the Milk Unions & members like Technical Inputs, management support & advisory services. . Pooling surplus milk from the Milk Unions and supplying it to deficit Milk Unions. 7. Establish feeder-balancing Dairy Plants for processing the surplus milk of the Milk Unions. mmon purchase of raw materials used in manufacture / packaging of milk products. The dairy industry in India and particularly in the State of Gujarat looks very different. India for one has emerged as the largest milk producing country in the World. Gujarat has emerged as the most successful State in terms of milk and milk product production through its cooperative dairy movement. The Kaira District Cooperative Milk Producers’ Union Limited, Anand has become the focal point of dairy development in the entire region and AMUL has emerged as one of the most recognized brands in India, ahead of many international brands. Today, we have around 176 cooperative dairy Unions formed by 1,25,000 dairy cooperative societies having a total membership of around 13 million farmers on the same pattern, who are processing and marketing milk and milk products profitably, be it Amul in Gujarat or Verka in Punjab, Vijaya in Andhra Pradesh or a Nandini in Karnataka. This entire process has created more than 190 dairy processing plants spread all over India with large investments by these farmers’ institutions. These cooperatives today collect approximately 23 million kgs. of milk per day and pay an aggregate amount of more than Rs. 125 billion to the milk producers in a year. 2. OBJECTIVES OF STUDY 1. To ascertain the effectiveness of advertisements towards the sales of Amul chocolate. 2. To know the range of products, offered by the company. 3. To know the relationship of sales with the advertisement. 4. To know awareness of people towards Amul chocolates. 5. To know which advertisement tool is mostly preferred by people. 6. To know the preference of Amul chocolates with comparison to other competitive brands. 7. To know the factors which affects consumer’s buying behaviour to purchase chocolates. 8. To know the market position of AMUL as a brand. Plants First plant is at ANAND, which is engaged in the manufacturing of milk, butter, ghee, milk powder, flavoured milk and buttermilk. [pic] Second plant is at MOGAR, which engaged in manufacturing chocolate, Nutramul, Amul Ganthia and Amul lite. [pic] Third plant is at Kanjari, which produces cattelfeed. pic] Fourth plant is at Khatraj, which engaged in producing cheese. [pic] Today, twelve dairies are producing different products under the brand name Amul. Today Amul dairy is no. 1 dairy in Asia and no. 2 in the world, which is matter of proud for Gujarat and whole India. 3. RESEARCH METHODOLOGY There are two sources used for methodology: 1. Primary sources 2. Secondary sources Primar y sources: A primary source is the most direct place you can find the information you want to write about. For example, Census. gov would be an article detailing the number would not be considered primary. Some other examples of primary sources are peer reviewed research publications, journals, diaries, legal documents, government records, original maps, photographs, original manuscripts, institutional records, or national archives. Secondary sources: secondary source of information is one that was created later by someone . Examples of secondary sources include literary criticism, biographies, encyclopaedia articles, and journal articles critiquing the work of others. There are of two types: 1. Internal sources: publish broachers, official reports etc. 2. External sources: periodicals, journals, newspapers, internet. RESEARCH PROBLEM  ¬ Increase the awareness level of AMUL CHOCOLATE.  ¬ Seek the general perception of consumer towards AMUL CHOCOLATE.  ¬ To find the performance of AMUL CHOCOLATE vis-a-vis other brands.  ¬ To know the consumer psyche and their behaviour towards AMUL CHOCOLATE. Information requirement  · First, I had to know about all the competitors present in the chocolate segment (Reputed and well established brands as well as Local brands).  · Before going for the survey I had to know the comparative prices of all the competitors existing in the market. Since chocolate is a product that attracts children and youngsters hence I had to trace the market and segment it, which mainly deals with people of various age groups.  · As chocolate is different product, the main information needed is the various types of chocolates available in the market, their calorific value and various other facts.  · As Amul ch ocolate advertisements are mainly done through hoardings but on television the advertisement is being telecasted timely and on the proper time or not. AMUL CHOCOLATE is made from Sugar, Cocoa Butter, Milk Solids, Chocolate mass. Composition:  · Milk Fat 2%  · Sugar 55%  · Total Fat 32. 33% (Milk Fat + Cocoa Fat)  · Cocoa Solids 7. 5%  · Milk Solids 20% RESEARCH INSTRUMENT USED – DETAILS If one wants to know what type of dentifrice people use, what they think of, television commercials, or why they buy particular brands of cars, the natural procedure is to ask them. Thus, the questionnaire method has come to be the more widely used of the two data collection method. A questionnaire consists of list of questions to be asked from the respondents and the space provided to record the answer / responses. Questionnaire can be used for the personal interviews, focus groups, mails and telephonic interviews. The choice among these alternatives is largely determined by the type of information to be obtained and by the type of respondents from whom it is to be obtained. The common factor in all varieties of the questionnaire method is this reliance on verbal responses to question, written or oral. Questionnaire in the project consists of: ? Multiple choice questions ? Dicthomus MULTIPLE CHOICE QUESTIONS: Questions of this type offer the respondents an alternative to choose the right answer among others. It is faster, time saving and less biased. It also simplifies the tabulating process. OPEN END QUESTIONS: In this type respondents are free to answer in their own words and express the ideas they think are relevant, such questions are good as first questions or opening questions. They introduce the subject and obtain general reaction. DICTHOMUS: These are the questions which are Boolean in nature. These answers are straightforward and respondents have to answer them in a straight way. That means the answer can only be either ‘Yes†or ‘No’. SAMPLING TECHNIQUE USED & SAMPLE SIZE 1. Sampling Technique: Non probability sampling 2. Sample Unit: People who buy chocolates available in retail outlets, superstores, etc 3. Sample size: 100 respondents (Age ranging between 15 yrs to 65 yrs) 4. Method: Direct interview through questionnaire. 5. Data analysis method: Graphical method. 6. Area of survey: Delhi 7. Timing of survey: 9. 00 am to 12. 30 pm and 5. 00 pm to8. 00 pm. The software used for compiling of records and analysing the data is: Microsoft Excel and microsoft Word. 5. MARKET ANALYSIS PRIMARY TABULATION & INTERPRETATION [1] What kind of Chocolate do you eat? Branded 92 % Non-branded 08% [pic] INFERENCE 92% respondents in the region of Delhi consume Branded Chocolates, while 8% still consume non branded. [2] Who uses chocolates in your family? Children 34 % Teenager 33 % Young 26 % Old 07 % [pic] INFERENCE Mostly children & teenagers like chocolates in families. So we should lay stress on children & teenager segment to increase market share. Young people also use chocolates for giving as a gift. [3] What form of Chocolate do you like? Cookies 14% Bar 60% Wafer 20% Other 06% [pic] INFERENCE The above diagram suggests that the most preferred form is bar i. . 60%, followed by wafer i. e. 20%, Cookies are all time favourites with 14% while other forms are preferred to the extent of 6%. [4] Do you buy chocolates watching advertisements? YES 88% NO 12% [pic] INFERENCE The above diagram shows that 88% of the people are influenced by advertisements for purchase of chocolates, whereas 12% are not. [5] Which Television channel you like to watch mos t? STAR 50 ZEE 15 SONY 10 CARTOON 20 Others 5 [pic] INFERENCE Mostly people like STAR channel. This channel is very popular among all the age group people. SONY & CARTOON channels are also popular but not as STAR. In other channels sports and news channels are preferred. CARTOON channel is specially preferred by children. So it will be more beneficial to give advertisements on STAR & CARTOON channels, it covers all the age groups. [6] In between what time you like to watch television? Timings _____________ 5 to 8 pm 33 % 8 to 11 pm 37 % Late Night 10 % Morning 15 % Afternoon 05 % [pic] INFERENCE From the survey it was found that 37% of the respondents like to watch T. V. after 8 pm to 11 pm. Because Mostly people belong to service class & females in the families got their work by this time. At 5 to 8 pm 33% respondents in which especially children watch cartoon channel & etc. so it is good to advertise on preferred channels on these timings. [7] By which media you prefer to watch advertisements? Television 67 % Hoardings 17 % Newspapers 08 % Magazines 05 % Others (Mention) 03% [pic] INFERENCE Mostly people like to watch an advertisement through Television because most of them belong to service class. Children are getting attracted through advertisement on television and hoardings. Company tries to give attractive advertisement through T. V. and hoardings because advertisement through hoardings is less costly. 8] What factors effects you in a chocolate advertisement? Brand ambassador 20 Jingles 35 Comedy15 Music 10 Emotions 15 Others (Mention) 05 [pic] INFERENCE Jingles leave a long lasting impression; people were able to recall a lot of jingles associated with chocolates. Also, the brand ambassador and the comedy in the advertisement can be effective to create an impres sion in people’s mind. [9] Have you ever tasted Amul Chocolate? Yes 90 % No 10 % [pic] INFERENCE The chart shows that 90% respondents have tasted Amul Chocolate, while still 10% have not tried Amul Chocolates. Amul must use proper techniques in order to cater the needs of every common man. [10] Can you recall AMUL Chocolate advertisement? Yes 32 % No 68% [pic] INFERENCE Here it was observed that only 32% respondents in the city of Delhi were able to recall Amul Chocolate advertisement. This shows how much Amul lags behind in promotional activities and advertisement. Therefore Amul must use strong promotional activities and advertisement in order to retain their potential Consumers. [11] Which Chocolate do you like most? Nestle 28% Cadbury 58% Amul 13% Any other 01% [pic] INFERENCE We can clearly gauge from the pie chart that Cadbury being on the top slot with 58% market share dominates the chocolate market, followed by Nestle with 28% share, whereas Amul have only 13% market share and thus lags behind. [12] What is the frequency of purchasing Chocolate? Daily 17 % Weekly 22 % Fortnightly 13 % Occasionally 48 % [pic] INFERENCE The frequency of chocolate differ a lot where 17% respondents buy it daily, 22% weekly, 13% fortnightly, and there is a huge chunk of people who buy chocolate occasionally. [13] How do you scale your chocolate? [pic] INFERENCE The above diagram can be inferred as follows: CADBURY: people are highly satisfied with the taste of the Cadbury chocolate and its availability is also very good as compared to any other brand. However the price of Cadbury is not very satisfactory. NESTLE: the Nestle chocolates are not easily available however people seem to be quite satisfied with its taste. AMUL: people seem to be satisfied with the prices but, the chocolates lacks in easy availability and taste. OTHERS: these comprise of the non branded chocolates or smaller brands, people are satisfied with its price but not with the taste and availability. MY FINDINGS: ? Lack of awareness in consumers, many people does not know about Amul chocolates including children and teenagers. ? During the survey it was found that still there are 10% people who have not tasted Amul Chocolate. ? When I interviewed people then many among them could not recall Amul chocolate advertisement. It shows Lack of promotion or advertisement is not timely given or advertisement is not given on right time. ? Amul is not using any brand ambassador in its advertisement which attracts people of all age group, specifically teenagers. There is lack of sales promotional activities , for example : free tattoo, Extra weight, toys, quiz contest etc.. ? As I found that the main product of Amul is Milk and company firstly wants to capture maximum market share in milk market which is approx. 66%, after that Amul is concentrating upon butter & cheese which has market share of approx. 88%, so it is not concentrating upon chocolates. ? Cadbury is main competitor and strateg ically better performer then Amul. ? I found that â€Å"Amul†brand name has very good image in consumer’s mind and they consider it as pure & good product. People who have tasted Amul Chocolate are not ready to purchase the same again. 6. LIMITATIONS 1. Non-cooperative approach and rude behaviour of the respondents. 2. When I interviewed children and teenagers, sometimes they use to give answers under the influence of their parents or elders. 3. People were not willing to answer and give their time to fill the questionnaire because of the summer season. 4. If the respondents answer does not falls between amongst the options given then it will turn up to be a biased answer. 5. The respondents had to be made understand the questions because the questionnaire was in English and not all respondents could understand it well. 7. CONCLUSION As we know that Amul is a very big organization and market leader in dairy products. It has maximum market share in Milk, Butter and Cheese, which are its main/core products. As we know Amul is a co-operative organisation but chocolate industry is a profitable industry which can’t be ignored. With the help of research, company can find out its week points in chocolate product and can increase its market share through rectify mistakes. People have believed in Amul’s product and they will accept its chocolates also if effective actions are taken. The survey resulted into following conclusions: ? Amul must come up with new promotional activities such that people become aware about Amul Chocolates like Chocozoo, Bindaaz, and Fundoo. ? Quality is the dominating aspect which influences consumer to purchase Amul product, but prompt availability of other chocolate brands and aggressive promotional activities by others influences the consumer towards them and also leads to increase sales. In comparison to Amul Chocolate, the other players such as Cadbury, Nestle, and Perfetti provide a better availability and give competition to the hilt. ? People are mostly satisfied with the overall quality of Amul Chocolate, but for the existence in the local market Amul must use aggressive selling techniques. 8. SCOPE OF IMPROVEMENT In order to maintain and increase the sales in the city of Delhi, the following recommendations r egarding Amul Chocolates; particularly regarding advertisement, distribution, promotional policies, etc, are hereby suggested: ? First and foremost Amul should take proper action in order to improve its service, because although being on a top slot in butter and milk supplies it does not get the sales in chocolate, which it should get. ? Company should use brand ambassador which attracts each age segment i. e. Sania Mirza, Shaktimaan, Amitabh Bacchan, Superman, Krrish, Jadoo etc. ? Try and change the perception of the people through word of mouth about Amul in advertisements, because they are the best source to reach Children and families. ? Though Amul chocolate advertisements are rarely shown on television yet many people could recall it as per the data of research. It shows that there is only need to give advertisement only to rememorize customers. Because Amul is a very strong brand name. ? Company should launch chocolate in new attractive packing to change image of Amul chocolate in consumers mind. ? Company should introduce sales promotion schemes like free weight, pranky, tattoo, contest, free gifts etc. ? Advertisement can be done with the help of animations that attracts children and teenagers because chocolates are consumed largely in this segment. ? Company should launch chocolates in new flavours like – Mix Fruit Pineapple Elaichi Coffee Strawberry Banana
Tuesday, January 7, 2020
Enterprise and Innovation Free Essay Example, 3000 words
In other words, they are concerned with economic development of the country. Thus, in order to improve business practices, entrepreneurs can be exploited to bring in new and innovative ideas to increase profitability margins for the company (Kuratko 2013). A company can increase its share value by either focusing on profitability by monetary gain and also by focusing on non-monetary worth i. e. building and sustaining Goodwill to enhance its business activities (Trehan and Treha 2009 p. 196). Focus on building and sustaining Goodwill In order to increase market share, entrepreneurs shall be encouraged to focus on building the Goodwill for the company. This can be carried out by focusing on training entrepreneurs in customer service and sales department. In this regard, it is vital to state the goodwill can only be established if the company provides excellent goods and services to its customers, where the staff is polite and courteous, and there is quick, convenient delivery of their products. These traits shall help the organization become a recognized brand name, and its goodwill shall increase (Tremblay and Tremblay 2012, p. 394). Entrepreneurs need to be devoted to the company, to stay active, polite in order to build goodwill. We will write a custom essay sample on Enterprise and Innovation or any topic specifically for you Only $17.96 $11.86/pageorder now Focus on sales and profitability In order to gain sales and increase profitability, the company needs to focus on developing a productive workforce that works with innovation in marketing and sales department to promote the products of the company. In this regard, the entrepreneurs need to be encouraged by the management to work with devotion (Birn, 2004 p. 185). The following steps can be taken by the management to encourage entrepreneurship to enhance profitability, increase sales and gain market share. Ways to encourage Entrepreneurship Focusing on Organizational culture Entrepreneurship can be encouraged if they are given an effective working environment where they are inspired to work with devotion and commitment. A good corporate culture would not just make the environment relaxing but encourage creativity, and cultivate the mind towards developmental opportunities which are very essential for personal and professional growth (Davila et al. 2007). Employee Engagement In order to encourage entrepreneurs, the company shall install effective engagement processes where key employees would be required to communicate and give their opinions about various decisions taking place in the organization. This engagement process shall help young entrepreneurs explore themselves and communicate ideas for learning opportunities.
Sunday, December 29, 2019
Rheumatoid Arthritis An Autoimmune Disease - 1265 Words
Rheumatoid Arthritis is an autoimmune disease and chronic inflammatory illness that causes the body’s immune system to attack its joints rather than the usual foreign substances such as viruses and bacteria (Arthritis Foundation, 2015; Mayo Foundation, 1998-2015). Unlike wear-and-tear osteoarthritis, Rheumatoid Arthritis attacks the lining of the joints and often other body tissues such as the heart, skin, eyes and lungs (Arthritis Foundation, 2015; May Foundation, 1998-2015). Due to the body’s normal immune response, redness, inflammation, pain, and swelling, arise and can ultimately result in the destruction of bone and joint, causing for deformity (Mayo Foundation, 1998-2015). In the United States, about 1.5 million people have Rheumatoid Arthritis (Arthritis Foundation, 2015). Within this population, women are three times more likely to experience this than men. It has been noted to commonly occur between the ages of 30-60 for women and later in life for men (Arthri tis Foundation, 2015). Men may be protected by hormonal factors and require a stronger genetic component to develop disease. Rheumatoid Arthritis is thought to stem from a combination of genetic susceptibility and exposure to an appropriate environmental trigger. (Ollier, W. E., Harrison, B., Symmons, D. 2001). Within the aspect of genetics it is most likely hereditary. Although infectious triggers of RA have long been suspected, no definitive evidence has been obtained. Previous blood transfusion,Show MoreRelatedRheumatoid Arthritis : An Autoimmune Disease1374 Words  | 6 PagesRheumatoid arthritis is an autoimmune disease and is a chronic type of arthritis that occurs in the joints. RA is autoimmune disease where the immune system is not working properly and in the case of RA involves one’s immune cells attacking healthy joint tissue. Symptoms of this condition include joint pain, joint swelling, stiffening of the joints after long periods of inactivity and/or sitting , rheumatoid nodules, flare ups and fatigue. If someone is diagnosed with RA they will have to live withRead MoreRheumatoid Arthritis : An Autoimmune Disease1167 Words  | 5 PagesRheumatoid arthritis (RA) is an autoimmune disease that affects the cartilage in one s joints, it is not curable, it can not be stopped, only the pain itself can be lessened. In an average person’s body, the immune system has one job; to attack foreign substances that may enter the body. With the 1.5 million people in the United States that have been diagnosed with rheumatoid arthritis, their bodies are â€Å"tricked†or mislead into thinking that the cartilage within their joints is what is foreignRead MoreRheumatoid Arthritis : An Autoimmune Disease1483 Words  | 6 PagesRheumatoid Arthritis is a disease that targets the joints and various organs. Experts on the condition have associations between the disease and different possible causal factors, but they do not have a definite ca use for the disease. Rheumatoid arthritis affects all people of various backgrounds; however, it is more prevalent in women. Even though there is not a known cause of the condition, there are treatments that can help relieve, control, prevent, and slow down the progression and pain of theRead MoreRheumatoid Arthritis : An Autoimmune Disease1154 Words  | 5 PagesDescription: Rheumatoid arthritis is a chronic inflammatory disease affecting the joints, most often in the hands and feet. It results in swelling, stiffness, pain, and sometimes joint, bone, and cartilage destruction. Rheumatoid arthritis usually affects joints on both sides of the body equally, meaning if a joint on one side is affected, the same joint on the opposite side is affected as well. Rheumatoid arthritis belongs to a group of diseases called autoimmune disorders that affects joints. InRead MoreRheumatoid Arthritis : An Autoimmune Disease Essay1495 Words  | 6 PagesRheumatoid arthritis (RA) is a disease that is described as â€Å"systematic inflammatory disease that manifests itself in multiple joints in the body†. (Center for Disease Control, 22 Jul. 2016) It is an autoimmune disease that affects millions in the US both directly and indirectly. RA affects both genders and is prevalent in people of all races and nationalities. Symptoms for RA include swollen or stiffness in joints, fatigue, and fever. (Mayo Clinic Staff, 18 Mar. 2016) Treatment for RA ranges fromRead MoreRheumatoid Arthritis : An Autoimmune Disease2110 Words  | 9 PagesDisease Condition Rheumatoid arthritis is an autoimmune, systemic disease that occurs in approximately 1% of the population. There are environmental, hormonal, and genetic factors that contribute to rheumatoid arthritis, with genetic factors having an increased effect. Rheumatoid arthritis is three times more prevalent in women than in men, and also tends to progress with age. Pregnant women with rheumatoid arthritis have decreased signs and symptoms, but at postpartum the signs and symptoms willRead MoreRheumatoid Arthritis : The Most Popular Autoimmune Disease3121 Words  | 13 PagesAbstract According to research, rheumatoid arthritis (RA) is the most popular autoimmune disease. RA is known to be a prolonged, systemic disease that causes inflammation. This inflammation can potentially disturb the synovial tissue that is in the body which eventually leads to damage in the joints, disabling functional abilities, and sometimes even leading to death. Many different factors can be held accountable for the diagnosis (Korczowska, 2014). Throughout this display of research many differentRead MoreRheumatoid Arthritis : A Progressive Inflammatory Autoimmune Disease843 Words  | 4 PagesAccording to Majithia Geraci (2007), rheumatoid arthritis is defined as a progressive inflammatory autoimmune disease that produces pain, oedema, redness, warmth and stiffness in the joint and may lead to joint distortion. Moreover, permanent loss of joint function, disability, joint dislocation and fibrous and bones ankylosis are the common complications of Rheumatoid arthritis (Gibofsky, 2012 ). Rheumatoid arthritis may last from months to lifelong and symptoms might worsen or improve over timeRead MoreRheumatoid Arthritis (RA) is a systemic inflammatory autoimmune disease associated with swelling600 Words  | 3 PagesRheumatoid Arthritis (RA) is a systemic inflammatory autoimmune disease associated with swelling and pain in multiple joints. First joint tissue to be affected is the synovial membrane, which lines joint cavity. Multiple immune-regulatory cytokines (such as B-cells and interleukins) contribute to joint damage. Eventually, inflammation may spread to articular cartilage, fibrous joint capsule, and surrounding ligaments and tendons, causing pain, joint deformity, and loss of function. Most commonlyRead MoreRheumatoid Arthritis And Its Effects1695 Words  | 7 Pages Rheumatoid Arthritis Jacob Elisha Carrington College Immunology 09/17/2015 Rheumatoid Arthritis Living on this Earth, humanity may encounter many different viruses, and infectious diseases which have the potential to jeopardize a well-being. In regards to autoimmune diseases, these types of conditions are due to your body’s immune system fighting off its own self. One of the more unfortunate autoimmune diseases attacks joints, and it is called Rheumatoid Arthritis. This disease can
Saturday, December 21, 2019
Corporate Trends And Accounting Scandals - 946 Words
‘The so called ‘new’ management accountant of recent times is quite possibly just a fantasy of new image seekers’ (Baldvinsdottir et al. 2010). Baldvinsdottir et al. (2010) argues that the concept of ‘new’ management accountants is just modern day attempt to cast of the old stereotypes of management accountants being ‘dull’ and ‘boring’ and trying to market them as something new and exciting. However, Burns Baldvinsdottir (2007) suggest that the roles of a management accountant have indeed changed and in turn they have turned more into ‘hybrid accountants’ with their roles becoming more ‘exiting’ and ‘consulting-based’ (Burns, J. Baldvinsdottir, G. 2007). In this essay I intend to show that although key drivers such as globalisation,†¦show more content†¦These traditional roles of a management accountant suggest that they were in fact just scorekeepers. Their primary job was to monitor and control to ensure financial targets were met. The last three decades have seen significant changes in the business world; the globalisation of business has seen drastic changes in the roles and information needs of top managers (Cooper, P., Dart, E. 2009). Globalisation means that firms are not only competing with others locally but now, as a result of faster and cheaper transport costs and real time information, they must also compete against others from around the world. This creates bigger markets and gives the consumer a wider choice, which results in shortened product life cycles and rapidly changing customer tastes (Burns, J. Baldvinsdottir, G. 2007). This diversification of markets sparks claims that financial information should be coupled with more non-financial information to help create strategy and deliver key insight into organisational management (Fraser, M. 2012). For example development of Total Quality Management systems and the increasing focus on Customer satisfaction requires this non-financial information to be incorporated into management accounting systems (Vaivio, J. 1999; Howell and Soucy 1987). This shift in information needs highlights the changing role of the management accountant. â€Å"Managers want people who can influence the score not simply report the score†, (Anastas, 2000, p.16). NoShow MoreRelatedLegal And Regulatory Environments And Ethics1712 Words  | 7 Pages1. Title: legal and Regulatory Environments and Ethics: Essential Components of a Fraud and Forensic Accounting Curriculum Forensic accounting is defined as the action of identifying, recording, settling, extracting, sorting, reporting, and verifying past financial data or other accounting activities for settling current or prospective legal disputes or using such past financial data for projecting future financial data to settle legal disputes. Forensic accountant are very important part of theRead MoreOverview of the Sarbanes-Oxley Act1068 Words  | 4 Pagescongressional regulatory response to the enormously damaging corporate scandals at WorldCom, the Arthur Anderson accounting group and most notoriously, Enron. Because of the damage done not only to the reputations of those corporations and to the American corporate community but also to the stockholders and people who lost life savings (people who lost 401-K investments in the scandal), Congress had to take action to try and avoid scandals like these in the future. Hence, the Sarbanes-Oxley Act wasRead MoreXerox Financial Fraud Case Analysis Ess ay1620 Words  | 7 Pagesprofit of $1.4 billion (SEC thought that should be $1.5 billion) during this period, which sparked an uproar in the capital markets. The financial fraud case of the Xerox and the World Communication (WorldCom) both became the hot issues after Enron’s scandal. This paper will introduce the Xerox Company and expand a detailed analysis with its 2 mainly used financial fraud approach. Though reviewing this real case, we will better understand the importance of the strict auditing procedures for cashRead MoreWhat Are Five Elements Necessary For Commit Fraud?1739 Words  | 7 Pagesbenefits stakeholders in multiple ways. By understanding how financial statement fraud occurs, stakeholders can recognize red flags in financial statements. Outside accounting, fraud knowledge enables stakeholders to be productive members of a corporate governance. Corporate governances work as principal catalysts for stakeholders to raise corporate awareness and expectations regarding appropriate behavior and practices. Stakeholders use their fraud knowledge to contribute to the company’s Code of ConductRead MoreEthical Discernment: The Adelphia Scandal1655 Words  | 7 PagesEthical discernment Adelphia scandal Statistical analysis This paper relies on secondary data on a past phenomenon. It combines data from journal and other internet sources to bring out aspects of unethical behavior by Adelphias top executive. The analysis of data takes two ethical frameworks. Ethics involve an individuals moral judgments concerning what is right and/or wrong. Individuals or groups of people are responsible for making decisions in an organization (shaw, 2008). Decisions withinRead MoreThe Disadvantages of the Sarbanes-Oxley Act of 2002712 Words  | 3 PagesSarbanes-Oxley Act of 2002 Introduction The many financial scandals of the late 1990s and the early 21rst century served as the catalyst for U.S. lawmakers writing and ratifying the Sarbanes-Oxley Act of 2002 (SOX). Originally written to avert financial scandals including Enron, Tyco and others, SOX quickly became an impediment to the growth of smaller firms especially, who did not have the staff available to meet complex, often ill-defined requirements (Griffin, 2007). The intent of this analysisRead MoreThe Sarbanes Oxley Act Of 20021133 Words  | 5 Pagesdirectly affected by these scandals, many were indirectly affected as well due to the externalities caused by these greedy firms. The industry, for example, was to be untrusted. To try and instill trust back into customers, the Securities and Exchange Committee proposed and implemented a new law. This policy was put in place to regulate the accounting practices and to make them more honest. Titled the Sarbanes-Oxley Act of 2002 (enacted just after the WorldCom scand al), basically set rules and regulationsRead MoreSarbanes Oxley Federal Law1073 Words  | 5 Pagesrequirements for all public company boards, management and public accounting firms of the United States. The legalization was passed by U.S. Congress in 2002 in order to ensure that investors are protected from any fraudulent accounting activities that corporations could conduct such as tax avoidance, falsification of financial statements or payroll fraud. In the beginning of the 20th century, the business world faced accounting malpractice. This basically created a threat of losing the attractivenessRead MoreEnron : Year Of Scandal Essay1711 Words  | 7 PagesCost Accounting Project Paper Enron - year of scandal 2001 – Arthur Andersen Introduction As per various researches, it has been proved that today variety of issues are prevailing in our society and all of them should be properly catered so that no further issues can be raised and this will, in the end, helps in reshaping the entire structure of our society too. Therefore proper measures should be taken from the very start so that no negativity can be raised and this will eventually help in enhancingRead MoreExecutive Compensation and the Dramatic Increase in Corporate Accounting Scandals969 Words  | 4 PagesExecutive Compensation and the Dramatic Increase in Corporate Accounting Scandals According to one estimate, the total median CEO pay at the nation’s 350 largest publicly-owned firms grew from $2.7 million annually in 1995 to $6.8 million in 2005. The overall increase in CEO pay has outstripped inflation and the growth in non-managerial pay over the same period. Equally important is the trend in the composition of CEO performance-based pay which includes stock and stock option grants. Median
Friday, December 13, 2019
Week 2 Cmgt 554 Free Essays
Patton-Fuller Community Hospital is a prominent hospital that is known for specializing in radiology, physical therapy, pharmacy, and surgery. Patton-Fuller Community Hospital was founded in 1975. Patton-Fuller Community Hospital has been providing quality care to all its patients both children and adults alike. We will write a custom essay sample on Week 2 Cmgt 554 or any similar topic only for you Order Now Patton-Fuller Community Hospital patients are accustomed to the quality service that the hospital provides with a focus on the different programs and services to help maintain a high degree of care for its patients. Patton-Fuller Community Hospital has an abundance of technology and can be segmented into many different areas providing an in-depth review of the advancements and shortfalls of organization. The networking department has the challenge of dissecting and breaking down the current infrastructure to ensure a comprehensive analysis is done to provide a solution that will last for the three to five years. Identifying the right solutions and architecture is key to ensuring the growth of the network infrastructure to support the demands of the current health care industry. The methods of how Information transmits within the hospital and externally are: Based on the Network Diagrams the Network has two segments; Administrative and Clinical. The backbone network structure for the entire hospital is 1000 Base T. The nodes of the administrative function network utilize CAT 6 cabling. The nodes of the administrative functions network are connected to an Ethernet backbone. A single mode fiber cable, transmitting 1000 Base F, physically connects nodes attached to the clinical segment. All nodes attached to the clinical function segment is physically connected by single mode fiber cable and transmitting 1000 Base F. Both segments connect via a network bridge. A DHCP server provides all workstations on the administrative function segment with IP addresses. A good security practice for the network black/white and color laser printers are to utilize a static IP, so the MAC address is registered with the DHCP server to prevent malicious activity. To prevent any unwanted malicious activity the Nodes on the clinical function segment IP addresses are static IP’s. The DHCP service is run on the Exchange Server housed in the IT data center. The domain naming solution is also hosted on this server. Active Directory centrally manages user account management in the domain. All web traffic is relay through a proxy that masked the identity of the IP address. To ensure the hospital has adequate Disaster Recovery (DR) capability the entire hospital has a complete power backup system that automatically cuts over to a large diesel motor generator set. The Patton-Fuller Community hospital network bridge connects to the logical network. The bridge connects multiple internal segments at the data link layer, which is Layer 2 of the OSI model. The Data Link Layer enables data to be transferred between network entities and might provide the means to detect and possibly correct errors that may occur in the Physical Layer. The hospital’s network is an Ethernet network. Within the Patton-Fuller Community Hospital architecture the physical layer can be found within the appliance in the operating room and intensive care unit along with the patients rooms. The data link layer is where the physical transmission of data is managed. This creates and distributes messages boundaries. At the network layer the management of the data is routed where the routing takes place. This is the Internet level of the protocol stack. Routers are designed to forward packets of data to other routers and active switches. Patton-Fuller Community Hospital data center uses a Cisco router model 7609 to perform these tasks. At the transport layer it is responsible for breaking large strings of data into manageable smaller packets. Error checking and elimination of duplicate packets is done at this layer as well. Patton-Fuller Community Hospital utilizes a network gateway device to interface both their clinical and administrative networks with the Internet. At the session layer it manages the session for all users on the network. The session layer also manages the amount of time spent to transferring the data. A network gateway is considered a session layer device. At the presentation layer this layer is concerned with formatting, and resolving differences of data format between two different machines. It also takes the data from applications format to the network format. One example of this method is the Advanced Encryption Standard utilized by the Patton-Fuller Community Hospital. At the application layer it defines the interfaces for communication and data transfer. This is also the end user’s access to the Internet. One good example of the application layer would web pages. Patton-Fuller Community Hospital has the backbone infrastructure that provides adequate bandwidth to support video and other high quality of service services. However it does not have the necessary requirements for future needs. With the sale and deployment of networked equipment within the medical industry it is becoming more apparent that Patton-Fuller Community Hospital invest their future. References Patton-Fuller Community Hospital Virtual Organization, (Apollo group, 2011) https://ecampus. phoenix. edu/secure/aapd/cist/vop/Healthcare/PFCH/index. asp How to cite Week 2 Cmgt 554, Essay examples
Thursday, December 5, 2019
Divorce A Life Changing Experience Essay Example For Students
Divorce A Life Changing Experience Essay Divorce: a personal life changing experience With this ring I thee wed. For better or worse, for richer or poorer. Traditionally, two people speak these words on their wedding day, the day that two become one, the day that two people begin a life together and share an unbreakable union. This may be so in some cases but not all. Divorce among Americans is rampant. In society today divorces are as common as marriages themselves. Couples meet, date, fall in love, marry, and have children and then one day: Wham! Something is just not right with the relationship anymore, so they opt for the easy way out, the big D. They get a divorce, is this really the easy way? The legalities and dissolution of the union may be easy and painless, but what about the emotions that are still in tact? Although a divorce may be hard on the adults involved, what about the children? What happens to the kids of these broken marriages? Some parents who are going through a divorce wonder what the effects of their decision to dissolve the marriage will be on the children. Parents worry that their divorce will cause their children emotional problems that will last a lifetime. These worries are not unsubstantiated. Depending on the reasons that led up to the divorce the effects can vary. Being a product of a broken home, and having my own child which is also a product of a broken home I can relate personally to the lasting effects that divorce has on a child. My family consists of five children, which today is considered a large family. Of the five I am the youngest by six years. My parents were married for twenty-eight years before they decided that divorce was the only solution. I was fourteen years old and the one child that suffered the most emotional damage. Because of the many years my parents were married and the wide age difference between my siblings and myself I was the only child still living at home with my parents. The day my dad decided to move out was the day my life changed forever. My parents did not discuss their reasons for the divorce with me, they didnt have to, and I knew the reasons. I had lived the reasons for as long as I was old enough to remember. The arguments, the name calling, the accusations, the past threats to move out. I was well aware of the reasons. Although there was never any physical violence there was enough screaming and yelling to make up for it. Usually, my mother started most of the arguments; my dad is a quite man. My mother could never let anything rest she loved to argue. It didnt matter if it was money, family, jealousy, or the color of the clouds in the sky that particular day; she just loved to bitch. Then one day my dad had enough and he left. Let me go back up and say that my dad was not perfect by any means. He was a hard worker and a good provider and he loved my mother and us. But he also allowed my mother to always be in control of the household, the finances and the discipline. My mother resented him for this and when things went wrong she wanted to blame him for his lack of input. Anyway, the day my dad moved out was a day of mixed emotions, I felt like the largest weight in the world had been lifted off of my shoulders and at the same time the sadness that I felt was just weighing me back down. I was so glad my dad was finally going to take a stand and stop the arguing but I was so sad that he was going to have to leave to do it. I blame my dad for taking the easy way out and I blame my mom for allowing it. I blame society as a whole for commercializing divorce on a level that allows parents to choose it as if it were the only option. Li & Fung: Internet Issues Essay Because of these things this is how I have spent the last twenty years of my .
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